California Dreamin’: What your Garden Business Needs to Know to Sell to the California Market

California’s garden market is huge, but it can also be confusing. California’s climate, seasons, soils, plants and gardening needs are very different from the rest of the country. California native, garden writer, designer and author Nan Sterman describes how people garden in California as compared to the rest of the country. She talks about the challenges California gardener’s face and how those challenges translate to opportunities for businesses. She also talks about ways to adapt products and services to meet California’s enormous garden market.